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The Pure Panda is a search tool for compassionate people to find cruelty-free, vegan cosmetics all over the world. Each brand listed is either 100% vegan or has some vegan products. Vegan products do not contain any animal-derived products and have never been tested on animals.

There is no official definition of a cruelty-free brand but it is generally accepted that a cruelty-free brand does not test their products or ingredients at all in any part of the process of producing their products. At The Pure Panda we believe that for a brand to be truly cruelty-free they should also use no animal-derived ingredients in their products and not be owned by a parent company that tests on animals. We urge consumers to purchase completely vegan products and we also advise brands about the benefits of going completely vegan. Every brand featured on this site does not test on animals and is either 100% vegan or has some vegan options.

No. Normally when a brand claims to be cruelty-free this refers to their animal testing policy. It does not refer to whether or not their products contain any animal-derived products so check the ingredients or see our vegan product list for each brand.

As well as causing immense pain and suffering to the animals used in animal testing, it is outdated and irrelevant as different species react in different ways when exposed to the same chemicals. Animal testing is also unnecessary as there are alternatives that do not involve non-human animals such as in vitro, stem cell and computerised testing. By choosing to support brands that do not carry out animal testing you can reduce the demand for products that have been tested on animals.

All cosmetics imported into China are required to be tested on animals. Products manufactured within China are not required to be tested on animals but some companies continue to do so. There are some certified cruelty-free and vegan brands manufactured and sold in China such as Lisa Rabbit and we hope to add more to our site soon!

No. If a brand claims to be cruelty-free but is owned by a company that does test on animals we do not recognise the brand as being cruelty-free. For example, NYX owned by L'Oreal and Bareminerals owned by Shiseido.

We only feature brands that hold a cruelty-free certification from either Cruelty-Free International, PETA, Naturewatch Foundation or a similar organization. We are currently going through our database and updating some brands.

In 2013 the import and sale of cosmetics that have been tested on animals was banned in the EU, including products that contain ingredients that have been tested on animals. Despite this there are limitations to the ban which you can read more about here. The ruling also allows companies to market products in the EU and also continue to pay for tests on animals in China, where such tests are required, and then proceed to sell those products in the EU. Therefore we do not consider any companies that sell their products in China as cruelty-free.

Vegans do not consume or use any animal products. Some cosmetics contain animal products making them non-vegan. Common animal derived ingredients to lookout for are cera alba (beeswax), cochineal dye/carmine (beetle), guanine (fish scales), tallow (rendered animal fat), gelatin (animal parts), lanolin (wax secreted by the sebaceous glands of wool-bearing animals), squalene (shark liver), ambergris (whale stomach), collagen (animal tissue), estrogen (obtained by extracting urine from pregnant horses), keratin (ground-up horns, hooves, feathers, quills, and hair of various animals), retinol (mostly derived from animal liver, kidney, eggs, and dairy products but can also be derived from carrot seeds).

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By only purchasing cruelty-free cosmetics and household products you are supporting a good cause and creating more demand for these products, and less demand for products that have been tested on animals. It's best to buy completely vegan products which do not contain any animal-derived ingredients so you can be rest-assured that no animals were harmed in the making of your cosmetics or household products. By living a completely vegan lifestyle you can leave the smallest negative impact on our planet and its inhabitants.