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Cosmetics Giant L'Oreal Labels Products 'Vegan' Despite Animal Testing
PETA told PBN it 'urges consumers to choose from the many compassionate brands'
Cosmetic giant L'Oreal has faced an angry backlash from consumers over the misleading labeling of some products as 'vegan'. Vegan activist Jona Weinhofen reached out to the brand via Twitter, specifically regarding the claim it made on a haircare product - which carried the stamp '100 percent vegan'.
Weinhofen said: "I guess no-one has told you, but to be 100 percent vegan, you have to not test your horrible products on animals, not just make them free of animal products. Buyers beware, this stamp isn’t certified and the product is NOT vegan-friendly."
Garnier, which belongs to L’Oreal, has also gotten plenty of criticism from consumers, claiming that their new ‘natural’ line is supposedly ‘vegan’. As part of the parent company, the brand sells in China and is therefore required to test on animals.
According to the brand's own statement on testing: "L'Oréal does not test any of its products or any of its ingredients on animals and has been at the forefront of alternative methods for over 30 years." Such misleading statements often confuse and upset customers who seek clarity from brands.
Under the US Food and Drug Administration [FDA] there is no legal definition for terms pertaining to animal testing – which means that phrases like 'against animal testing' can be applied even if a product is tested. The same applies to the term ‘Vegan’.
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