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VEGAN MAKEUP LINE DESIGNED FOR TRANS WOMEN
After 12 months of development, 21-year-old British make-up artist Jessica Blackler has launched the United Kingdom-based vegan beauty line JECCA Makeup—designed specifically to meet the needs of transgender women. The brand is vegan, cruelty-free, and PETA-approved.
The line of concealers and correction palettes addresses issues like beard shadows and scars without being too heavy.
Blackler, who is known for supporting charities including Manchester-based transgender charity Sparkle, Umbrella Cymru, and Race Equality First, also founded an LGBTQ+ social network called 'The Tran Space'.
“Everyone who wants to wear makeup should be able to openly buy and apply it without fear of judgement or recrimination,” The company founder told media outlet Curve Mag. “I want everyone to look and feel fabulous in their own body.”
Ashlee Ryan-Rose, a trial user of the new line, said the makeup will serve a crucial purpose in the cosmetics industry. “When I started my transition, I found buying makeup extremely difficult because of the confusion I was met with from sales reps,” Ryan-Rose said. “Jessica is giving trans and gender nonconforming people the ability to shop without judgement and receive products that have their interests, wants, and needs at heart.”
Blackler plans to expand the beauty line in the near future in order to include products made specifically for male-identified and genderqueer individuals.
Products can be ordered here.Team Panda